Swale Tigers team pose in their new orange football kit.Donations

Swale Your Way Tigers

This leading mental health football club used our funding to purchase new kit.

Swale Your Way is a local support group and their Football Therapy programme encourages those with mental health issues to play sport and improve their quality of life.

Swale Your Way Tigers mental health football club has enjoyed tremendous success: they were crowned victors of the FA People’s Cup in 2018. Our donation of £3,050 will purchase brand new kit.

Toni Golden Team Manager/Coach said: “Thanks to our funding from Axis Europe, the Tigers are able to go out in style and play good quality football in their vibrant new kit.  As we all know when you are looking great you feel great and thanks to our funding our players can enjoy going to matches feeling a million bucks!! Thank you to our sponsors.”

Sport improves the quality of life of people with mental health issues. Kent FA  – impressed by the Tigers’ success evidencing this both on and off the field – have been working with the mental health football club to develop the first mental health football league in the county.

Swale Your Way also works with individuals as they overcome obstacles and move forward with their life. Swale Your Way might help someone enter education or return to work; or find new hobbies, friends or social activities. They also manage psychological wellbeing, solve housing issues and organise finances.

They also run many different trips and projects to benefit their service users empowering them to make positive change. These include a very successful allotment group and successful trips using their popular minibus.

Imber Metz football players sat on a pitch listening to their trainer.Donations

Imber Metz

Helping Imber Metz build bridges between young people and the Met Police.

Imber Metz, the Met Police’s youth engagement project, is one of our longstanding partners whom we are proud to support. The Axis Foundation has donated £25,000 to Imber Metz over five years.

Latest donation supports anti-crime project

Our latest donation (£5,000, 2018) helps Imber Metz steer young people away from crime. The project delivers anti-crime lectures and football activities in high-crime and hard-to-reach-areas. As knife crime and violent crime in London reach an all-time high, the vital project will benefit around 200 young people.

“Without doubt the most valuable achievement is this: several young people approached Imber Metz to tell of a serious public order situation which could have resulted in knife crime against a named individual. As a result, and due to the close liaison we have with the police, this situation was avoided and a young person’s life saved. Without the Axis Foundation none of the above would have been possible. On behalf of the young people and the project a massive Thank You.” DCI Clive Driscoll 

More about Imber Metz

Imber Metz youth engagement project works to improve the lives of young people in hard-to-reach communities by:

  • promoting work with the police and statutory agencies
  • appointing mentors to convey a strong positive message
  • delivering a strong anti-knife crime agenda
  • engaging young people in football activities
  • focusing on boroughs identified by the Metropolitan Police as Trident Gang Boroughs

Football focus

Our previous donations (£5,000 in 2013, 2014, 2015 and 2016) have supported the Imber Metz’s youth football project. The project enables Police Officers and young people (who may have lost respect for the Police and the legal system) to spend time together in non-confrontational situations. Together the communities are building bridges and breaking down barriers through sport.

In addition, the project helps players  build up their social and life skills whilst they receive training in the sport.

The football project used our funds for pitch hire, travel and kit, expanding the project into new areas and involving more socially-excluded youngsters. Imber Metz provides  football for U7, U13 and U18 players and has successfully forged links with many clubs and  community football organisations.

Distinguished mentors

Distinguished mentors supporting Imber Metz youth engagement project include Mr Neville Lawrence OBE, the father of murdered teenager Stephen Lawrence, and leading human rights lawyer Joslyn Coburn.

Watch: Clive talks about the Axis Foundation’s support, and how it has helped them to improve hard-to-reach communities

Children enjoy physiotherapy swimming lesson at Waterwings swimming club.Donations


Children with disabilities enjoy occupational therapy and hydrotherapy in a fun environment through our donation.

Waterwings is a fully accessible swimming club that provides occupational therapy for children with physical and learning disabilities. It also offers hydrotherapy.

The Axis Foundation’s donation of £3,600 will pay for the use of the school pool, a lifeguard cover and a hydrotherapy trained physiotherapist for a year.

Waterwings’ children have a range of disabilities: Cerebral Palsy, Spina Bifida, heart problems, developmental delay, Downs Syndrome, Muscular Dystrophy, learning disabilities or autism.

Whilst some children can walk with support and others are wheelchair dependent, they all have difficulty in getting into the water and need assistance or hoisting. Local facilities are in the main unsuitable and, importantly, unsafe, because of overcrowding, lack of hoists and the pools’ temperature.

It is well documented that children with physical disabilities benefit from regular targeted occupational therapy. Hydrotherapy (no longer available through the NHS) helps with bone and muscle development. It also provides relief from muscle spasm and teaches patterns of movement that are vital for posture, sitting, standing and walking.

Waterwings is the only swimming club in St Leonards on Sea that provides fully accessible swimming lessons, occupational therapy and hydrotherapy. Sessions take place at St Mary’s School, Bexhill where the school pool is specifically designed for children with special needs. It has a hoist, changing areas for children with physical disabilities and accessible car parking for carers and parents.

Tracy Smith, Fundraiser, commented:
“This funding is essential for the running of Waterwings. Without it we would not be able to provide vital, life enhancing therapy and play for these wonderful children. This type of facility is not available anywhere else locally and we thank Axis Foundation so much for helping us to ensure it continues.”

Stepney Scouts and scout leaders kayak down river.Donations

Stepney Scouts

Axis Foundation supplies funding to Scout group to provide young people with outdoor experiences and skills for life.

The 9th Stepney Scout Group wanted to help local youngsters engage in more outdoors activities like kayaking and canoeing on the local canals and rivers. Local sports facilities were proving expensive for the group and their families.

The Axis Foundation is providing £4,500 in funding for the scout group; they’ve matched this sum. The money will be used to purchase kayaks and all the associated equipment and safety aids.

Our funding for the scout group will mean that young people can set out on the local waterways of East London in their kayaks, enabling them to gain their “Time on the Water” and “Paddle Sports” badges. The lasting impact of our donation will be the skills and bonds that these experiences will form for the youngsters whilst they are on the water.

The group of 65 young people aged 8 to 18, based in Tower Hamlets, East London, is run by volunteers.

“Joining in the activities with the group is fun, we get to learn new skills that we wouldn’t get from school. I enjoy taking park in kayaking and raft building. I can’t wait for the summer!” Julia (13 Years Old). 

“I can’t believe that the leaders have been able to get our own boats, now we can spend more time on the water” Carlos (11 Years Old)

Urban Future dance group in break dance moves.Donations

Urban Future

South London urban dance group for youngsters are able to transform their dance routines through our donation.

Urban Future was formed in September 2010 for children aged 8-16 to learn a mix of dance genres, it provides an outlet for some members of the group with behavioural or emotional problems. Urban Future gives these children the ability to focus and rehearse their routines and keep them out of anti-social activities.

The dancers were practising flips and freestyles without the proper training or mats; they were in need of padded crash mats to ensure they had the safest equipment available to learn their complex routines.

Axis’ Paula Fontaine contacted the Axis Foundation and requested the donation of crash mats. Paula is secretary and chaperone to the dance group and regularly updates and writes content for their newsletters and flyers.

The dancers, who are still in school, attend Saturday classes held by teacher Jerry Dawson and learn a variety of dance covering street dance, commercial jazz, break dancing and freestyle.

Jerry says: “It was a very nice surprise and is very grateful that parents go out of their way to help the kids.  All the kids said a big thank you!”

Wide Horizons logoDonations

Wide Horizons

Children from economically disadvantaged areas benefit from adventure-based learning programme.

The Wide Horizon’s charity deliver a range of adventure based learning programme activities for all age groups of school children, from day centre nature experiences for primary school children to adventurous activities for older children and young people. They achieve this through their ‘Adventure Learning Partnership’ programme.

Wide Horizons used their £5,000 donation from the Axis Foundation to provide a programme of outdoor education and adventure to sixty children from economically disadvantaged areas.

The donation will fund a week long programme of activities, designed specifically to link with the school curriculum and help with educational and personal development. The children from Marvel Lane and Brent Knoll schools in Lewisham will be selected based on a means testing system to identify those most in need.
Axis Foundation trustee, Tim Hayes explained
We support the vision that every child should have the opportunity to experience adventure as part of their education and throughout their lives. Helping the Wide Horizons charity deliver this to children whose families cannot afford to themselves is why we donated to this local cause.
The benefits to children attending the adventure based learning programme are far reaching and include increased confidence and self-esteem, better communication skills, an understanding of how to work as part of a team and achieving personal goals. These benefits combine to improve the chances of success at school, getting a job or responding to

“The donation to the Adventure Learning Partnership Programme was matched to two local primary schools in Lewisham which proved to be very successful. Each school had an amazing time, infact everyone had a fantastic time.” Lynn Leadbeater, Fundraising Manager.

(The week) was a great success and the teachers and children were buzzing when they returned back to school.” Headteacher, Eddie Dove.

Boy stands on ball next to new sports equipment at Confidence through sportDonations

Confidence Through Sport

Donation to Confidence Through Sport purchases new sports equipment for children in deprived area.

Confidence Through Sport is a community organisation that runs sporting activities for 5-11 year olds. They are located in a park and a school club in North Thamesmead.

£2,500 from the Axis Foundation will fund new sports equipment for the sports-based community initiative, which operates in one of the most deprived areas in the country. We’re covering the cost of footballs, goals and some brand-new training apparatus.

The project remains affordable so that underprivileged children and those with additional needs or disabilities can also partake in healthy outdoor activities. They focus on football but other sports, such as badminton and basketball, are also encouraged.

There are currently 80 children registered and the club is overseen by five volunteers, including three official coaches with one being FA registered. The volunteer coaches strive to be a positive influence on the youngsters, who are often from disadvantaged backgrounds.

Confidence Through Sports seeks to build the self-esteem and motivation of children and young people, as this will assist them in other areas of their lives.

“Before we were running on limited resources but now we have new footballs, built some goals and bought different equipment used to test agility. All of this allows our members to gain valuable sport experience and can help us provide for more young people.”  Robert Parrara, Chairman of Confidence Through Sport.

Four men from England Deaf Rugby Team show trophyDonations

England Deaf Rugby Team

Axis Foundation shows support for Deaf Rugby.

A deaf Rugby player received sponsorship from the Axis Foundation to help fund his involvement in the England Deaf Rugby team.

Paul Cooper received £500 from the Foundation which will go towards training equipment and transport costs to get to and from matches.

The team was set up for deaf and hard of hearing players who are often overlooked by mainstream clubs because of their disability. However, it often relies on donations for equipment, training facilities and transport to operate.

The importance of the club goes beyond access to sport. The team were invited to take a tour of the Houses of Parliament and discuss deaf awareness with MPs.

Paul explained: “It’s not easy to communicate when you have partial hearing loss and making those in parliament aware of the challenges and issues that need to be addressed will hopefully help the wider deaf community.”

Sign outside Charlton Athletic's stadiumDonations

Charlton Athletic Community Trust

Axis Foundation donates £85,000 towards Charlton Athletic Community Trust over 4 years, helping to provide opportunities for young people in deprived communities.

The Axis Foundation and Charlton Athletic Community Trust’s (CACT) partnership began in 2010 and collaborated to support thousands of young people over four years. The partnership formed an important part of the Foundation’s history, and CACT’s inspirational work continues to this day.

CACT is a community programme led by Charlton Athletic Football Club that engages with thousands of people across London and Kent. The trust delivers a football development programme for young people from toddlers to aspiring professionals. On top of this, they support those who are disadvantaged with health improvement, employment, crime prevention and educational programmes.

“The achievements of the Trust and their staff are outstanding, they’ve chosen a sport that breaks down barriers and applied their skills and experience to the maximum benefit of the deprived and those in need of help.” John Hayes, Founder of the Axis Foundation.

Close Connections

The Axis Foundation has always had a close connection with Charlton Athletic. The foundation’s founder, John Hayes, is a lifelong Charlton fan, and Alan Curbishley, a Charlton legend, is the foundation’s patron. In 2011, the Axis Foundation became a patron of the Charlton Challenge Award Scheme and CACT’s estate-based coaching sessions. Over four years, we donated a total of £85,000 to the trust, helping them to support some of the most deprived communities in South East London and Kent.

Footballer greets charlton upbeats players from charlton athletic community trust

“John and the Axis Foundation has been a long-standing supporter of the Trust. He has been involved with the estate-based sessions and the Charlton Challenge for the past five years; becoming a Patron of these strands cements his support and belief in the Trust’s work.” Jason Morgan, Chief Executive of the Charlton Trust.

The Charlton Challenge

The Charlton Challenge is a scheme, led by FA qualified coaches, that aims to develop children’s core football skills. The course is delivered in sports centres across five London boroughs and is attended by over 1,000 boys and girls every week, many of whom are from disadvantaged backgrounds.

Estate Based Coaching

The Axis Foundation was the sole sponsor and patron of CACT’s Estate Based Coaching. The social inclusion programme runs a variety of sporting activities in deprived communities to 2,000 children every week. This includes leagues and coaching sessions in: football, basketball, dance, self-defence, boxing and fishing. The scheme provides a pathway for youngsters, such as 21-year-old Jonathan, to pursue their ambitions. CACT’s mentorship helped him to gain his first FA Football Coaching qualification:

“The FA Level 1 has helped me with my confidence to teach others what I have learnt. It was a very good experience and a challenge to teach people with different abilities. I just want to thank the Charlton Athletic Community Trust and the Axis Foundation for giving me such a great opportunity to pursue coaching.” Jonathan Peters, Beneficiary of Charlton Athletic Community Trust

Child learning horse riding at the Ebony Horse ClubDonations

Ebony Horse Club

Axis Foundation funds horse riding lessons for youngsters in Inner London.

Ebony Horse Club is a charity that runs a horse riding programme for young people in inner-city communities. The project benefits social housing residents from the London Boroughs of Lambeth, Southwark and Wandsworth. It enables children aged 8-16 to experience an activity rarely available in urban areas.

£2479 from the Axis Foundation will pay for 72 children to participate in a two day horse riding introduction course. Keen riders can then to take part in a six-week follow-on programme, also covered by the donations.

“We know from the success of two pilot projects that there is a strong and consistent interest in horse riding from children living in these communities,” explained Neighbourhood Investment Officer, Maud Gambier-Ellis. “Unfortunately very few families in social housing can afford to access this type of activity for their children, so they miss out.”

The charity has over 16 years experience working with children from disadvantaged backgrounds and has recently opened in Loughborough (Lambeth), one of the most deprived wards in the country.

Children are encouraged to take part in many other educational activities including: educational visits, residential trips, and being sponsored for equestrian studies.

Axis Foundation Trustee, John Hayes: “We’re happy to support a cause that provides children with limited opportunities the ability to gain new experiences and skills, in this case the basics of horse riding and caring for animals. But that will also help with the wider development of their listening, communication and team working skills.”

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